Game ¨Find Kate¨, a marketing proposal for smartphones

Game ¨Find Kate¨, a marketing proposal for smartphones

Preview: -No coding or serious programming were used in this project (Graphical, click philosophy). -My proposal tries to investigate: The use of simple games for marketing purposes. The search of personalized advertising in a world of ad-blockers. New ways of engaging with users.   The research: Find Kate is a project created to explore the use of games for marketing purposes. This project started after the confirmation of a curious behavior. A huge amount of users that buy online makes their purchases through mobile devices. This may not seem very reasonable, you can´t make good comparatives since a phone or get extra important information with ease. However, customers are not as reasonable as we may believe, and so, in marketing, we have to pay attention to the details to empathize with the user. People purchase products with their phones because it’s the best moment for them. They are bored in the bus after a hard day of work, and they like to do impulsive low-value acquisitions. Is a way of distraction, as play angry birds or read a blog. Of course, the bus is just one example of many situations, but it reflects a documented trend. This brings us to the need to attract this segment of users. One of the ideas that is been exploited right now is to add ads on websites and games. This is ads are usually not controlled by the seller, but by an intermediary, and the typical result is annoying ads that users try to block. As an opposite situation alternative, the idea of a game for marketing purposes is to give value...